This assignment calls for choosing a company and reinterpreting it’s logo in a way such that it reflects its competitor.
Link to Assignment: http://assignments.ds106.us/assignments/a-wolf-in-sheeps-clothing/
Process: The first rival companies to come to mind are Adidas and Nike. I began by taking the logo of each company off of Google Images and placing them into Photoshop. After searching around for the Adidas font, I subsequently realized I can’t access it or any very close lookalikes. This being the case, I stripped the word adidas from their logo, replaced it with Nike, and chose a font of my own (Verdana Bold).